About Us
Melissa Rein Lively, Founder + CEO
TBCPR is a creative agency offering public relations, marketing, production & social media services to high impact brands in the luxury lifestyle sector, catering exclusively to affluent audiences and sophisticated clientele. Our approach is unconventional, dynamic, forward-thinking and effective. We move the needle where others have yet to scratch the surface.
With 15 years experience, Founder and CEO Melissa Lively has been instrumental in developing and executing some of the largest and most successful publicity campaigns for a wide range of lifestyle, real estate, luxury, hospitality and entertainment companies and brands in Arizona, across the West Coast and in the United Kingdom. Her multi-dimensional public relations, strategic marketing and branding programs have put Lively and her expertise in high demand.
By and large we are the industry leader when it comes to amplifying your message with the tools and expertise it takes to make an impact. every client we work with is different. With unique needs, our clients need experts with special skillsets that are exceptional at what they do. TBCPR is a collective of integrated public relations, strategic marketing communications, brand strategy, social media, and event design services all under one roof.
Experience is paramount at TBCPR. We know what it takes to secure news coverage because we know the newsroom inside and out. Prior to entering the PR world, Lively was a general assignment reporter and news anchor, most notably in Arizona on KPHO-CBS 5. In 2006, Lively departed the on-camera world to focus her career on public relations and strategic marketing. With a laser-focused strategic vision and unparalleled newsroom experience, Lively quickly ascended in the PR world, leading to high-ranking executive positions for top public relations firms in Los Angeles and Phoenix and highly coveted consulting positions in London and Hong Kong.
Much of Lively’s PR early career was spent between Los Angeles and Phoenix representing luxury and fashion brands with celebrity clientele for some of the top agencies in Beverly Hills. From Sundance Film Festival to London Fashion Week, Lively has built a global network that brings high-profile brands and fresh concepts to Arizona. Her unique approach to lifestyle PR, events and entertainment was the first of its kind in Arizona, which is why TBCPR is proudly known as the pioneering lifestyle PR firm in Arizona.
Through our pulse on on trends and global influence, TBCPR consistently collaborates with premier brands, events and organizations that enhance Arizona and command global attention.
Known throughout Arizona as a key tastemaker, connector and influencer, Lively has built one of the most respected names in public relations on the West Coast. It is through her expertise that TBCPR has become Arizona's leading lifestyle public relations firm with an arsenal of awards like "Best PR Firm”, "Most Influential" and "Best Social Media Company" by respected publications including the Phoenix Business Journal, Ranking Arizona, The Arizona Republic, Arizona Foothills Magazine, Inc. Magazine, Scottsdale Airpark News and others.