In today’s world, captivating audiences and market share is a high-stakes game that requires a nearly constant stream of engaging content. The world’s best brands are taking a decidedly different approach in peddling their wares through clever joke writing woven into marketing. TBCPR delivers comedic gold and quality content for our clients through cleverly crafted campaigns that get noticed.
Here’s our formula for how we hit a hilarious home run:
It’s Gotta Be Attention-Grabbing. Humor often stands out from other marketing and advertising attempts because it’s naturally colorful and original.
People love to spread laughter. Making your campaign humorous imbues it with more shareability.
Funny brands are more relatable. And they’re seen as more trustworthy and human.
Humor is linked to higher recall. Meaning any message imbued with humor will be easier for your target demographics to remember.
Accents to your valuable work. Humorous touches can almost always improve a piece that is already valuable on its own. For example, if you’re writing up an article or eBook that’s helping people understand a complex topic, making an occasional joke or writing with a more tongue-in-cheek voice is only going to make that work more appealing and memorable.
Well-tested, effective ads. If you’re sure a joke is going to land, it can make an effective advertisement. Just make sure to AB test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line and appeals to your target audience.
Brand differentiation. You can also use a humorous voice to distinguish your brand. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
Personal branding. You can hedge the risks of humor by relegating it to personal brands associated with your company, rather than employing the jokes with your company brand directly. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.
So should you incorporate more humor into your marketing campaign? That depends on your brand characteristics, how much risk you’re willing to take, and how much work you’re willing to put into the finished product. Humor can certainly add new dimensions to your campaign, and earn you better results—but only if it’s used appropriately. TBCPR can help craft a campaign that hits the high notes and keeps the punchline rolling.
Connect with us: Melissa@TheBrandConsortium.com // 602.384.4747