2020 marks a major success milestone for TBCPR. Since 2009, The Brand Consortium PR has established itself as Arizona’s premier lifestyle and luxury PR firm serving a wide array of influential clientele looking to make a mark on the Valley’s lifestyle scene.
From The Agency, the Beverly Hills-based luxury real estate firm that redefines the world of residential real estate to The Related Group, the Miami-based global real estate and development empire that has shaped some of the most important and influential cities in the world, TBCPR has been honored to be chosen to represent some of the most important lifestyle brands in the world as they make their entrance into Arizona.
Melissa Rein Lively, Founder and CEO of The Brand Consortium PR (TBCPR)
The latest high-profile global lifestyle brand to choose TBCPR as their Arizona expansion partner is Nobu. The global powerhouse restaurant, hotel and lifestyle brand recently opened their newest US restaurant in Scottsdale as part of a major transformation of Scottsdale Fashion Square mall that is fueling the growth and momentum of Scottsdale as a global destination and luxury brand.
“For the last 15 years I have focused my career on building the vision for Scottsdale as a world-class luxury city that is unlike anywhere else in the world. After visiting over 60 countries, Scottsdale remains not only my favorite city in the world, but also the most exciting and forward-thinking market in the US because it is a city in the midst of a luxury evolution that’s rapidly attracting affluent clientele and brands alike,” said Melissa Rein Lively, Founder of The Brand Consortium PR.
“What draws high-profile lifestyle and luxury brands to Scottsdale is our unmistakable brand of desert glamour, “ Lively said. “Scottsdale has its own unique style and sophistication that feels very fresh in the eyes of global tastemakers. There is an air of chicness that’s impossible to describe. It’s not LA and doesn’t want to be. It’s not Miami’s South Beach which has had its moment. Scottsdale has it’s own very distinctive vibe,” Lively said.
“Scottsdale has quickly become synonymous with chic, Lively said. “It’s fresh. It’s fun. It’s new,” Lively said. “And that’s what tastemakers look for - the next ‘it’ destination that’s yet to hit the radar.”
In other words, Scottsdale has a cool-factor that no other market can compete with.
“Coupled with our incredible weather, relative affordability, affluent and upwardly-mobile demographics, a relaxed and resort-like lifestyle and overall quality-of-life, Scottsdale has quickly become a key market for the expansion of top hospitality, lifestyle, retail and real estate brands,” she said.
In 2020 and beyond, all eyes are on Scottsdale as it continues to define itself as a premier destination to visit, live, work and play. Now, with the addition of premier global brands that are shaping the culture and image of the Scottsdale scene, visitors and residents alike come to Scottsdale to enjoy their ‘best life’ as the future of the city takes shape.
For more information about TBCPR, visit www.thebrandconsortium.com or call 602.384.4747.
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